June 23, 2022

Florita Flower Shop

Florita is a concept flower shop based in Los Angeles. The goal was to make the look and feel approachable and fresh in order to appeal to a broad target group. The choice fell on a striking primary colour with a lovely pattern and supporting but also counterbalancing secondary colours. A matching pattern that can be used for wrapping paper and stickers. 

A classic style logo and a playful pattern go hand in hand to achieve the goal. 

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